BRIEF…
Create an exaggerated Fluevog sneaker silhouette referencing 1930s art nouveau automobile and speed designs. My role in the project was construction and sole development - collaborating on the conceptual design of all components - including new tooling for the 2-part sole.
RESPONSIBILITIES:
collaborate on sole design, product development, 3D contractor management, vendor communication, overseas factory visits, 3D rendering
3D rendering completed by me for marketing materials.
Additional SKUs of the Soul Speed Construction.