about…
This project brief was to identify a unique user group within the cycling activity and design an apparel system suited to their specific needs, wants, and problems. We identified female commuter cyclists as our target user group and designed and prototyped a system that could be worn from the bike path into the boardroom. This project was done in collaboration with Emee Matthew, Gabi Carvalhos, and Ulla Fomina.
My individual contributions were concepting, mood boards, and sketches.
